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CEEASC: a network in CEE that works

Political influence on media, integrated communications services, effective crisis management in social media, employer branding and the latest trends in content marketing – these were the key issues last Thursday and Friday when we held the most recent meeting between the member agencies of CEEASC (Central East Europe Alliance for Strategic Communication), a regional network of public relations agencies brought to life by Goodwill Communications in 2012.

Held in Prague on June 2-3, our ninth meeting in a row dealt with the political, economic and communications backgrounds and perspectives in the five countries where our member agencies are present, namely the Czech Republic, Hungary, Poland, Romania and Slovakia.

We heard fascinating thoughts from clients of our host agency in Prague, DBM, who not only told us about their companies and projects, but what they expect from a communications agency partner.

Members compared notes on the demise of media market in mostly all five countries, the development of social media – and the different routes its development takes in the concerned countries – and what these changes bring about for agencies actively working in the communications and media fields in these markets.

CEEASC Agency Team in Prague_2016 06 03

We learned about political communications campaigns led in the recent elections in Slovakia by Neuropea, our partner there. We heard accounts of how the communications sphere is being shaped by the latest changes in Poland from our Polish partner, Genesis PR. Our member in Romania, Free Communication presented how to meet expanding communications appetite of clients by building a fully integrated communications firm involving strategy development, media communications, graphic and art work and event management. DBM, the Prague-based crisis powerhouse showed how crisis communications projects can be brought to victory in politically influenced and otherwise weakening media markets, while Goodwill Communications of Hungary presented its latest experience in the relatively new communications fields of Personal Branding, Employer Branding and Content Marketing.

While you’d think that countries in the CEE have a lot in common, we have learned that it’s the little differences – of which there are myriads by the way – matter the most. And comparing our notes and thoughts from these different countries on a regular basis helps us do better what we do in our own markets and makes us capable to navigate in multiple countries and manage multi-country communications projects.

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