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CEEASC: a network in CEE that works

2016. 06. 24.

Political influence on media, integrated communications services, effective crisis management in social media, employer branding and the latest trends in content marketing - these were the key issues last Thursday and Friday when we held the most recent meeting between the member agencies of CEEASC (Central East Europe Alliance for Strategic Communication), a regional network of public relations agencies brought to life by Goodwill Communications in 2012. more >>

Most Professional Service Firms Neglect Their Most Powerful Social Media Platform

2016. 06. 24.

Professional service organizations are not taking full advantage of the power and reach of LinkedIn, the world’s largest professional network with 350+ million members (and adding two more across 200 countries and territories per second.) While LinkedIn is viewed as the most important social network for business people – ahead of blogs, Facebook, Twitter, YouTube and Google+ – most professional service firms are using their other social media platforms more often. more >>