The key to every successful communication- and PR-strategy is a well-written content. The marketing mechanisms of content marketing build entirely on this basic assumption: in the center of content marketing lies a high-quality, valuable and interesting content, highly relevant to the target audience.
As part of an extensive marketing-communication strategy, or in the form of a thematic site, or blog, content marketing can reach and engage target audiences without directly promoting the product or the service. It can dominate the media and comprehensively represent the corporate brand. Content marketing is the most cost-effective marketing-communication approach, which allows the client to cut herself adrift from the press.