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Crisis Communication

Despite planned and thorough operations, any company can face unexpected and sometimes critical situations. These unexpected events may endanger not only a corporation’s safe running, but also its reputation overall. In many cases, the reputation loss can cause a much larger damage than the critical situation alone. Professional public relations services play a key role in preventing companies from a reputation loss.

How to be prepared for critical situations?
What strategy to choose for managing such events?
What results can be expected from crisis communication?

A complex corporate communications system must involve crisis communications plans and manuals which help prepare for and manage unexpected and foreseeable events alike. In recent years Goodwill Communications has provided effective counsel in managing several crisis situations affecting either a corporation or an entire sector. Thanks to such on-the-field experience, the agency has developed a crisis communications know-how that had been tried and tested and based on that a client’s reputation loss can be minimized.