Issue management stands for communication programs focusing on companies’ core values and key objectives that help achieve desired positioning and results through displaying the details and environment of a selected issue. Issue management is suitable for calling attention to economic, business and social questions that are not only important for the company, but also meet the interests of key target groups.
For what objectives should we choose to engage in issue management programs?
How can public attention be turned to our selected issues?
Which are the key conditions of effective issue management?
Goodwill Communications has acquired significant experience in issue management programs while counseling clients including industry associations and special market players. Such communications assignments are frequently organized around one or two specific issues supporting effectively clients’ interest representation efforts.