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Social Media Management

Robust expansion of social media is the most influential trend of the past few years in business and communications. In the social space individual users not only read, but also generate content themselves. However, this opportunity to generate own content is also available for corporate communicators. At the same time, social media is a peculiar field with specific internal logic and special language features, for which communicators have to get prepared.

What communication strategies should a company choose to follow in social media?
How should we handle risks involved in communicating in the social sphere?
What type of content is social media receptive for?

Goodwill Communications has gained significant experience in executing consumer communication programs. Moreover, the agency has developed special B2B communication programs using social media for other clients. Our agency is capable of establishing social media communication that can effectively support our clients to reach their business goals.